AICOR believe that every great business starts with a clear set of values. Our goal is to understand those of all our partners for stronger outcomes.
Our Values
Always being honest
Sometimes being too honest is not always a good thing. But in business we believe it’s the foundation to building lasting relationships. Sometimes that may be advising that you don’t actually need our help and you are on the right path, or it may involve telling you something that perhaps you don’t want to hear.
We won’t shy away from difficult situations, should they arise, for the benefit of all.
Thinking creatively
Sometimes businesses may continue to follow the same path that’s always been walked, perhaps making small changes but fundamentally taking the same route.
A fresh perspective can help to ask the obvious questions that are often overlooked.
Treating people well
Behind every business are its people. Whilst we appreciate that nearly every business has to make a profit, it can still do so whilst looking after its people. Sometimes, that may mean saying goodbye and letting people go, sometimes it means a pay rise. Whatever the outcome, there’s a right way of doing things.
Keeping things simple
We love technology and look to embrace it at all opportunities. But working with technology should include the principle of keeping things as simple as possible at all times, not creating ecosystems that are so complex no one can actually understand them.
Continuous improvement
Some of the most successful people in business focus on small incremental improvements. What does a 1% improvement in your conversion ratio look like? What does a 1% reduction in your costs look like? What does a 1% improvement in your employee morale look like? It’s not always about ground breaking projects, but small incremental changes that add up.
Clear communication
How many businesses struggle to make their ideas heard and most importantly understood.
Whether we’re engaged on a project or assessing your pitch, we believe in very precise and clear language in as few words as possible.
OUR PEOPLE
We believe in leading by example.
Ian Pritchard
Co-Founder
Employed within the insurance industry for over 25 years, Ian has performed senior roles for insurers and brokers of all shapes and sizes.
This broad industry exposure has provided Ian experience and insight in an almost complete 360-degree fashion, creating an understanding and empathy with the varying goals and agenda of entities operating within the market.
Ian has an interest in most live sport, gaming (computer/board) and reading.
Ian’s specialisms include:
Underwriting
Retail Pricing
Business Development
Relationship Management
Alex Williams
Co-Founder
Alex started his career in education but has spent the last 15 years holding several senior roles at a variety of insurtech providers focused on the UK market.
Alex’s passion is fuelled by doing what’s right by the client and always asking the most poignant question ‘why?’
Outside of work Alex enjoys spending time with his family, cycling, and reluctantly going to the gym.
Alex’s specialisms include:
broker/MGA system selection
price comparison websites & distribution
insurtech go-to-market strategies
knowledge management and retention
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